According to Salesforce, its investment will help enterprises in Singapore scale their digital workforces by integrating human workers with AI agents, unlocking new productivity and innovation opportunities across industries, start-ups, and the public sector.
"We are in an incredible new era of digital labour where every business will be transformed by autonomous agents that augment the work of humans, revolutionising productivity and enabling every company to scale without limits. Singapore is at the forefront of this shift, and as the world’s largest provider of digital labour through our Agentforce platform, Salesforce is thrilled to expand our work with the business community and our longtime partners in the region to drive innovation, productivity and growth,” says Marc Benioff, Salesforce chair and CEO.
Jermaine Loy, managing director of the Singapore Economic Development Board, adds: "Singapore welcomes Salesforce's investment, which will boost our ongoing efforts to build a vibrant hub for AI innovation and adoption across our economy. Salesforce's initiatives in AI research and workforce development will strengthen our ecosystem by catalysing innovation for key industries and corporates based in Singapore.”
Addressing data residency requirements
Salesforce is rolling out data residency support for Data Cloud, Agentforce, and Unified Marketing Applications (UMA) on its Hyperforce platform in Singapore next month.
The move will enable businesses to tap into Salesforce’s Agentforce and data offerings while complying with local data residency regulations, which is key for regulated industries such as the government, financial services or telecommunications. This helps align with data privacy regulations, enhancing data security and fostering trust among customers and stakeholders by demonstrating a commitment to compliance.
Preparing the workforce for Agentforce
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Salesforce is also refreshing its Singapore office with a new space to help organisations transform their workforce with digital labour. The new space will feature Agentforce activations space and a demo pod to provide hands-on experience in building and deploying trusted, autonomous AI agents through Agentforce.
The space will also serve as a hub for upskilling initiatives, supporting Salesforce’s broader commitment to workforce development. The company is partnering with Institutes of Higher Learning — such as Singapore Management University, Institute of Technical Education, and Ngee Ann Polytechnic — to equip students with in-demand customer relationship management (CRM) and AI skills. It does so through training and certifications, as well as connection to opportunities for employment in the Salesforce ecosystem.
