A residential development site at 17 Seraya Road, located within highly sought-after District 15, is up for sale at a guide price of $19 million, according to exclusive marketing agent Knight Frank Singapore.
The guide price reflects a rate of approximately $1,157 psf per plot ratio, inclusive of land betterment charges, says Knight Frank Singapore on Jan 5.
The site occupies a land area of approximately 11,956 sq ft and is zoned for residential use under the 2025 Master Plan, with a gross plot ratio of 1.4.
According to Knight Frank Singapore, this allows for the development of a boutique residential project comprising 13 units with an average size of 100 sqm, subject to approval.
Situated within a tranquil low-rise residential enclave, the site offers a rare balance of privacy and accessibility. Its close proximity to East Coast Park provides residents with convenient access to nature, recreation and waterfront leisure, while being just a stone’s throw from East Coast Road. Retail destinations like i12 Katong, Katong Shopping Centre and Parkway Parade are all within close reach, says Knight Frank Singapore.
The site is also well-positioned near reputable schools, with Haig Girls’ School and Tanjong Katong Primary School within a 1km radius, and CHIJ (Katong) Primary School, Kong Hwa School and Tao Nan School located within 2km.
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The site also enjoys convenient access to major expressways including the East Coast Parkway (ECP) and Pan-Island Expressway (PIE), as well as Marine Parade MRT station, adds Knight Frank Singapore.
The public tender exercise for 17 Seraya Road will close at 3pm on Feb 3.
Held under a single legal title, 17 Seraya Road offers deal certainty and an attractive, palatable scale for developers, says Mary Sai, executive director, capital markets, Knight Frank Singapore.
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“Homeownership in District 15 remains highly sought after, underpinned by its lifestyle appeal, accessibility to the Central Business District and other parts of Singapore, and proximity to reputable schools… Given its family-friendly surroundings and strong locational attributes, we expect keen interest from developers seeking to capitalise on sustained demand from young families,” adds Sai.
Knight Frank Singapore notes a pick-up in transactions of small-scale residential sites in the area in recent years. These include Chiku Mansions, the former East Court Apartments and the Haig Road site ― now redeveloped as Ardor Residence by Chinese developer NanShan Group.
The 35-unit boutique development Ardor Residence, located in close proximity to the subject site, has achieved approximately over 71% sales at an average price of $2,460 psf, notes Knight Frank Singapore, “underscoring a healthy take-up for well-located boutique offerings”.
June Yang, deputy director, capital markets, Knight Frank Singapore, says the consistent take-up of recent boutique developments in District 15 reflects “sustained demand” for low-density residential offerings in the East. “Against this backdrop, 17 Seraya Road presents a timely opportunity for developers to secure a well-located site that aligns with prevailing buyer preferences and proven market demand.”
