SIHH to become Watches & Wonders Geneva

A new format for the 2020 watch fair in Geneva.

(Oct 16): In a bid to keep evolving, the major watch players are rethinking their strategies. At the end of last year, it was announced SIHH (Salon International de la Haute Horlogerie) and Baselworld would sync their dates to be held consecutively in late April and early May. The Swatch Group organised its own fair in March and May this year, while the LVMH group will host a complementary fair in January next year.

Now, the Fondation de la Haute Horlogerie (FHH) has just announced SIHH, as we know it, will be transformed into Watches & Wonders Geneva, with the fair engaging the public more and the City of Geneva playing a bigger role in the fair.

Watches & Wonders is not a new concept, with FHH having held it in Hong Kong from 2013 to 2015. Last year, Watches & Wonders Miami was born and will see its third edition next year. The idea, according to FHH, is really to engage the wider audience and bring watchmaking into the city.