Charming us for 20 years
SINGAPORE (Jan 31): The jewellery brand will be celebrating the milestone anniversary of its trademark Pandora Moments charm bracelet, which was first launched in the year 2000, throughout this year.
To mark the occasion, the Copenhagen-based company has had a look through its archives, and announced that it will be rolling out a special collection of 12 of its
most beloved charms over the course of 2020, with one limited-edition charm launching per month. Each of the charms will also feature a special 20-year hallmark and a certificate of authenticity for collectors. The first charm will be unveiled on Jan 20 and will go on sale globally.
Since being founded in Denmark in 1982, Pandora has gone on to carve out a global presence in the jewellery space, retailing in more than 100 countries and accumulating more than 2,700 concept stores. The company, which is known for its affordable, contemporary pieces, also underwent a brand relaunch last year, unveiling new store designs and tapping Stranger Things star Millie Bobby Brown to front a new Pandora Me line that launched in October.